I was in San Diego over the weekend taking the WPA's SUP Instructor Certification course and a Paddle Fit Certification both taught Brody Welte of Stand Up Fitness - both highly recommended.
While there.. I joined Corey Dolan of Dolan Paddle Sports in Tacoma, WA to visit a few shapers north of town. We had lunch with Joe Blair and visited his shop. One of the nicest guys I've ever met, he explained his perspective on SUP design and function. While there, a few customers visited to demo boards at his beach a few minutes away. Joe is also designing Cory a custom 14' downwinder board which looks like a fast one. Here's a few pics from our visit.
Joe's main site, http://www.jblairsurf.com/